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Companies can spend thousands to millions of pounds sterling on printed materials. The goal of this paper is to show that by analyzing and separating the different purposes of a company's printed materials, companies can significantly save money and time on the printing materials by exploiting new online and printing technologies.

Offset, Digital and Office Printing

Whenever choosing a printing strategy it's important to really know what kind of printer to work with:Offset printing can be an older process which prints using steel plates to transfer the image to the paper. Printing with this method means that the average person elements in the print material cannot be improved unless a fresh metal dish is generated. This technique is affordable when used for producing large quantities. Digital printing is a newer printing method which reproduces images onto the web page. This printing method helps variable printing where any factor in the printing materials may be altered without influencing the set costs. This process is cost effective when used for smaller amounts (about 10-500 pcs).Office Printing is a relatively new method of printing. With the advancement of coloring printers as a staple in practically every office, printing materials at the office is a convenient edge. The disadvantage however, is the fact that newspaper and ink for printing in larger amounts can become very costly. In addition to the cost, not absolutely all office printers provide professional quality desired for materials such as brochures and data sheets. knowing which printer is appropriate for the quantity and quality of the materials needed, will help companies to make the right choice and save on printing costs.

Cheap Business Printing Strategies

The first step to cheap business printing is breaking down the function of your printed materials.
Most printed materials serve a triple function: Presenting a good professional impression to relevant parties such as, investors, clients and suppliers Increasing brand awareness by leaving relevant parties with a visual reminder of a company and product/service. Communicating information in regards to a company's services or products to the relevant parties. Data sheets and company profile brochures are necessary for a company's image. These print materials also connect information to clients about the company's products and services. This white paper provides tips for saving money and time on planning, making, and stamping of office and promotional materials, by analyzing and separating their functions.

Datasheet and brochure printing - Strategy to save on printing costs. Data sheets serve as a communication tool to help customers and suppliers understand a company's product. Many companies print at the least 1000 copies of each data sheet by using an offset computer printer in order to find a low cost per sheet. With the arrival of digital printers, it's possible to print smaller volumes but as the quantity escalates the cost per data sheet is static while printing with an offset printing device generates a reducing cost per data sheet as printing volume increase. Once the specs of a product changes, the info sheet is outdated and must be up to date. The outdated data sheets are generally discarded.

A graphic designer will need to prepare the layout and design for the original data sheet template. This cost may range between approximately £300-£700. After the template is made, each additional alteration cost may range between £70-£200 and then another £70-£150 for a number of design changes. Since the key reason for a data sheet is to mention information and reinforce the company's image, printing the data sheets and brochures with an office printer will fulfill the function of interacting information but it does not fulfill the reason for reinforcing the company's image. This problem may be resolved by printing high quality presentation folders with an offset or digital printing device. This will present the clients with a first impression that reinforces the business's image within an prepared and professional fashion.

Display strategy - Save with folders. Presentation folders supply the perfect solution for ensuring that data sheets and brochures are presented in a professional and attractive fashion. Folders are a very useful and functional display tool. Inserting a data sheet and other informative materials, into a well designed and top quality folder will leave a professional impression on those obtaining the information.

Although folders tend to be expensive, ordering folders in large quantities will not be a waste. They may always be used to present a multitude of communication materials. Purchasing folders from an online printing company that offers free design templates, or a do-it-yourself design and image upload program, will reduce the cost to about £0.46 per piece.

Using a folder, the info sheet's only purpose will be conveying information and the folder will provide the professional impression needed to impress clients and colleagues. If you liked this informative article along with you would want to be given details with regards to 4 X 9 Postcard Printing generously pay a visit to our own web-page. In cases like this, a data sheet with a straightforward letterhead or custom logo will be effective. By keeping the design simple, the design template can be kept on file and the info sheet may be kept up to date as needed. This will prevent expensive reprints at a computer printer. For the internet it is easy to find existing brochure and data sheet templates which may be downloaded for Microsoft Word.

This strategy is applicable to printing a firm profile brochure as well. Today many companies printing brochures in 4x6 postcard printing cheap large quantities at an offset printing device. However, many companies are changing their management, business focus, or other company related details scheduled to advertise changes and such. It would save money and time to print these brochures at the office as well. However, this strategy is only effective for companies stamping small quantities at the same time.

The typical or offline printing process. This method of printing requires that the business pay two different subcontractors, a graphic artist and a producing company. Furthermore the employee will also have to spend work time with the visual artist.

Working with a graphic designer requires: Describing the idea and graphic requirements, Speaking about layout, design and colours, Revising and changing drafts.

After the design is ready it is time to contact the computer printer. The online printing process. Working with a web printing company for small or large volumes can save a substantial amount of time and money. This technique provides companies with professional published materials that fulfill all three functions as defined above - display, brand understanding and information communication. There is no need for folders because the printing is high quality.

Why are online printers a cheaper solution? Being that they are online, they might be situated in low rent areas. Many are bigger than traditional printers and can reduce their costs anticipated to economies of scale. Free design templates be able to work without a visual designer. They get rid of the time an employee spends working with a visual designer. Reduce the time-to-market, since there is absolutely no wait time with respect to design authorization and revisions.

It's important to choose your online printing device carefully some offer benefits such as: Free image uploads. This enables employees to easily upload existing company logos. Free design templates. Free "design upload" option. This way an organization with an in-house visual custom made or a past design may upload for printing. Graphic artists who are always designed for modifications, or for creating custom designs. Free online storage of designs for convenient reprinting.

Comparison chart - Printing prices

This price comparison chart compares the printing and production costs for the typical printing method to the cost saving printing strategies described above. The chart compares: Typical/offline printing strategy.

Eight data sheets and one company profile brochure, Established is printed four times during the period of 2 yrs, 250 units of every item are printed every time for a total of 1000 units each, This is the most expensive way for printing business materials.

Online printing strategy- Eight data sheets and one company profile brochure, Set is printed four times during the period of 2 yrs, 250 units of each item are printed every time for a total of 1000 devices each.

This strategy supplies the cheapest printing solution for most companies. Office stamping strategy - Small amounts each time, Eight data sheets, one company profile sheet and one folder, 1000 folders are imprinted only one time, Eight data sheets and company account sheet are imprinted 25 times - 10 systems each time for a complete of 250 units each. Despite the fact that less brochures and data sheets are published (250 rather than 1000), this method still costs more than the web printing strategy. However, the advantage of this strategy is the fact that the data sheets tend to be more up-to-date because they're printed more often in smaller volumes. Office producing strategy - Large quantities every time, Eight data sheets, one company account sheet and one folder, Arranged is branded four times over the course of two years, 250 units of every item are printed each time for a complete of 1000 products each, This strategy proves to become more expensive than even the typical/offline method.


Producing small quantities at the office provides a strategy which allows materials to be more up-to-date because they are imprinted in smaller quantities and more often. In comparison with the typical/offline strategy this technique provides a conserving of 47%, nevertheless the producing quality is low and in the end, printing 250 sets in the office costs more than producing 1000 packages at an online printer.

Online printing solutions offer businesses a highly effective and efficient strategy for producing small or large quantities of printing materials. Compared to the typical/offline printing costs (as per the example in this white paper) the online computer printer offers businesses a total keeping of 68%. Thus the web printer supplies the cheapest business producing solution.

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